If you are serious about investing in yourself and owning your own business, then sacrifices have to be made. For me, here are some of the ones that I noticed needed to happen in order for my business to flourish:
- Eating out less
- Driving less, especially when gas prices are expensive.
- Not spending as much money on clothes, new music, going to the movies.
- Keeping it basic and only buying the necessities
So where does the money go?
- Pay down the credit card you used to purchase stuff for your business
- Use the money for advertising your business on Google Ads & Instagram
- Use it to keep on learning and acquire more knowledge.
But you just contradicted yourself. You’re not trying to spend yet here you are spending on advertising. Why?
Again, sacrifices have to be made. Do you choose to spend your money on food, gas and entertainment, or do you spend it on advertising for your business? Which one’s going to give you a return on investment? Think about that.
What I mean when I say ‘return on investment’ is a lot more simple than the definition used in the finance and business world. For this blog post, return on investment (ROI) means what you get in return for what you put into it.
So if you enjoyed the movie you watched, it was worth watching. Your return on investment (ROI) is entertainment.
If you spend money on ads and you got a client from it, then your ROI is your client; that or more people are starting to get familiar with your business.
A lot of people don’t advertise because they think marketing and advertising is gross.
Trust me when I say that I used to be in the same boat as these people – I really just wanted to be an artsy fartsy graphic designer – until I was forced to think about marketing and why the words and images I used for our advertising campaign is important. I learned over time that marketing & advertising is a necessity for anyone who owns a business -– big or small.
If nobody sees your offer, how is anyone going to know what you are offering?
If you don’t talk about your business or tell people, how is anyone going to know about it? This is what sold me on finally learning how to advertise on Google and Instagram. There are people out there right now searching for the exact thing that you are offering, so really – your marketing doesn’t have to be “gross”.
Start thinking long term
Those who want their business to flourish aren’t thinking of a get-rich-quick-scheme…or maybe they tried but it didn’t work out. They’re all thinking for the long term.
Life is short but it’s also quite long. Stay focused and be consistent with your offering – especially when no one’s paying attention yet. And then one day, people will finally start to remember you and take your offering.
Business success isn’t an overnight thing, it takes sacrifice and thinking for the long term.