in Learning, Marketing, Personal

Not Posting Is Also A Strategy In Itself

VII of Pentacles from the Albano-Waite Tarot Deck

I noticed something while I was grieving (and I still am) the death of my friend Roxy:

I noticed that people found me online and either:

A) booked an in person healing session with me

B) bought something from my crystal shop

all while I WAS NOT actively promoting or posting for days or for even 2 weeks on Instagram. After my friend passed away, I just didn’t have the same energy for it anymore. I’m in limbo at the moment.

And yet, people still found me.

So what does that mean?

It means that planting seeds and waiting for them to grow still works. Most people don’t see the long game very much, they want instant results. And so they expect to be successful in 6 months or less.

Sometimes I’m still impatient and feel the same. Patience is hard.

Planting seeds is a metaphor for growing your online business or some kind of creative endeavor; you will be spending a lot of time cultivating it with really good content and products. You will spend time caring for it by putting your time and energy into it. But then at some point, you just have to release it and let it go…hang back for a bit and see if your seed planting worked.

And that’s exactly what I did, although it was unexpected.

I did not expect for people to be hitting me up for anything right now. I honestly thought that I would have more time to just sulk, be sad and grieve my friend who I’m missing so much right about now. But the days are moving fast, 2020 is right around the corner and the universe has sent people my way and so I must be in service to them. It must be my Aquarius Ascendant.

So while most digital marketers will tell you to post consistently and a lot, I will say from personal experience: it’s okay to go quiet sometimes, especially when you don’t feel like posting. Don’t force yourself and don’t feel bad that you haven’t posted.

If you planted a good seed, then people should be able to find you. You don’t have to constantly post on Instagram to sell to your followers.

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