– Save Money – Self Care – Learn a High Level Skill – Read More – Schedule Your Days – Eat Healthy – Invest Your Money – Take More Risk – Spend Less on Things – Create More Income Streams – Treat People Fairly – Be Consistent
At this point though, the term ‘goals’ has become diluted in my opinion. Everyone’s constantly talking about their ‘goals’. So I’m going to strive for the things on this list and hope I make progress. Remember, small changes done consistently become big ones over time.
but I’m also going to add to it, because I’m not a duplicate.
– Write More – Learn New Things – Stay Creative – Make Magic
I launched my online only crystal shop on April 22nd, 2017 – I wanted to share some things I’ve learned since then.
Treat all of it as an experiment so you won’t get disappointed, at least not as much.
It’s going to be up and down. Some months you will make consistent sales and you’ll feel happy and accomplished, other times not so much. You will go through a slump, you’ll feel disappointed with yourself and your efforts and often wonder: ‘WTF am I doing wrong’?
There could be a lot of factors as to why you’re not making sales right now; the market you’re in could be oversaturated. Or nobody is really buying right now either. You don’t have to know it all, but it helps to pay attention to the current economic climate and what people are spending their money on.
Lots of people are selling the same thing online too. You’ll have to think of ways to stand out somehow. Get creative, play and experiment with different ways you could tell people about your small business. Social media is great for that.
Focus on doing what you enjoy the most.
This may or may not be true for everybody but having a small business means you’ll probably be doing everything: taking products photos, listing products, packing, shipping, admin and accounting, graphics, email and social media marketing, web design, video editing. The list goes on and on and it can start to feel overwhelming.
Like, there’s SO MUCH to think about. What should you do, what should you focus on?
Some things are a drag, like accounting and taxes but are necessary. As long as you stay organized and keep good records of your sales & purchases, you can stay on top of it.
If you have the resources to do so, maybe pay someone to do the stuff you don’t like to do or if they don’t mind learning and doing things for free, maybe teach or mentor them?
If you feel overwhelmed by the thought of doing it all, pick one thing you really like to do and do that, consistently.
For me, I enjoy taking photos of the crystals, then listing and writing about them. Even though I didn’t build the website from scratch, I still put a lot of effort into customizing it as well as creating & writing unique visual content and posting on Instagram. I did a lot of SEO on it too.
Don’t quit your day job.
There was a time when I thought being an entrepreneur would be a good fit for me, even though I have only worked fulltime my entire life and freelanced when I was in between jobs. I wanted to quit my job so bad during my first year, thinking that my small business selling crystals would sustain me and my family and that I would be able to just work from home.
I mean, a bitch can dream right? Well, turns out I was naive and completely wrong about it. I’m glad I didn’t quit or else I’d be screwed. How would I provide for my family, how do I pay my bills?
Some people will say that you don’t need to spend money to start your business, and while that may be true – you’re going to have to put A LOT of effort. If you spend money, things will go faster meaning your business will really pick up. That’s just my opinion on it, I could be wrong.
Here’s a personal example of what I mean: I spent money on Google Ads and sure enough, I was getting traffic to the website and I made some sales.
Not quitting your day job means you can put those expenses (like buying Google Ads) on a credit card and pay it off with your paycheck.
Whatever profit you make from your sales, usually goes back to buying more inventory to sell, for advertising and for other costs of running a small business. But you also have to pay taxes, so you need to put some money aside to pay your federal & state.
It might take years before your small business is finally sustainable so until then, keep on working.
There’s probably a lot more to this, I just can’t think of it right now. It’s easy to get swept away and romanticize entrepreneurship or having a small business. The reality is far from it. I’m just writing this based on my experience so far with my own small business.
Let me start off by saying that I am not an expert at selling whatsoever, but for some reason I wanted to write this down as a blog post.
I will also reference crystals & stones here because that is what I sell and that is what I know and have experience with.
Tip 1: Take pictures in natural lighting
You don’t have to add ridiculous filters to make your product photos stand out. Keep it simple. I personally just take photos with my iPhone in natural or indirect sunlight.
Tip 2: Have an online location where customers can buy
People often tend to post pictures of what they’re selling, but as soon as someone wants to buy – they don’t have anything ready for the person inquiring.
If you don’t have an online location (Ebay, Etsy, your own website), then at the very least let people know you accept payments through PayPal.
Tip 3: Get to know the USPS, their box sizes and their shipping methods.
I have to admit, shipping was the most confusing thing for me to understand when I first started selling; I’m not very good with math & measurements so I left it to my husband to figure it out since he has more experience selling stuff online.
Eventually (about 2 years later), I finally got the hang of it and it basically goes like this:
+ Anything over 13 oz will be sent Priority Mail + Anything under 13 oz can be sent First Class.
Of course you can read up on the other types of shipping but these are the most commonly used ones.
Which leads me to Tip 4: Get a scale
In the mineral world, price is often determined by the weight of the crystal or stone. When you’re sending out packages, it’s important to know the weight and dimensions of the package you’re sending out so postage can be calculated accordingly.
So get yourself a scale, the one we have is digital.
There’s probably more things I could add to this, but I can’t think of them at the moment. I will keep adding once I remember.
If you want to get serious about making money online or having passive income, then a system needs to be in place in order to receive payments as well as to mail out products.
Most people might call it a hobby or a side hustle. Whatever it is, my online crystal shop, Metaphysical Vibes has been up & running for almost 2 years. Here’s what I’ve learned from it:
You will experience ups and downs, especially in sales.
Sales are super slow right now and when it slows down, it feels like a total bummer. Nobody’s buying and nothing’s moving. What’s even bummier about it is that I don’t have a whole lot of money to spend on paid traffic so I only get to buy traffic in very small, sporadic amounts. Like every other weekend or two.
So I have to find other ways to stay occupied and learn how to optimize my ecommerce website somehow without spending any more money.
Don’t compare yourself to others, just keep your head down and work.
This is important. Although it’s good to look at what your competitors are up to, don’t look too hard. You will start to feel like shit and feel like you’re not doing enough. And then you fall into a rabbit hole of negative self talk and comparison.
Everyone is on different levels of their entrepreneurship journey. Mine is different because I still have a fulltime job. I’ve mentioned this before in another post: I’m just a wannabe.
You must persist and keep at it, especially when you’re not seeing results right away.
When I say ‘keep your head down and work’ – what I really mean is ‘mind your own business and do whatever you feel like doing’. Having a business doesn’t have to be hard work, I personally choose to have fun and go at my own pace.
It’s better to be generous than to be greedy.
I read something online that one of the ways for people to remember your business is to give something away. I’ve been exercising this strategy and it works 50% of the time. Like those who are getting something for free will most likely buy something eventually.
So yes, definitely give things away for free. Plus it shows that you are generous.
Don’t give up, especially when sales are slow. Figure out ways to optimize or make your ecommerce website better somehow.
In April of 2017, I created something out of nothing and it’s brought me extra income. And not just extra income, but a fun extracurricular activity that’s made my life a whole lot richer. I suppose some might call it just a hobby, but to me it’s become much more than that.
What is it you ask?
Selling minerals – crystals and stones!✨
This is what happens when you’re frustrated with working a 9 to 5; at some point you want out, but you don’t know how. I had been reading online a lot about entrepreneurship but most of the concepts were beyond my understanding. It took a lot of self inquiry to figure out what it was that I’m really into and how I can make money off of it. The universe heard me and gave me an idea.
I thought quitting a fulltime job to freelance would be the answer, but it wasn’t. I realized that I didn’t want to work for other people and be a slave to them too.
I wanted to make more money AND not have to work harder for it.
Society has us believing that we have to work hard for the rest of our lives, then we get to retire and travel when we’re old. That sounds ridiculous to me, especially since I’m reading more and more things about how our Social Security won’t even exist by the time I “retire”.
So if you’re in a similar rut right now, just think about what it is that you think about A LOT. Like what are your hobbies, what do you do when you’re not working? That is probably what you can make extra money off of.
Passion is fast becoming a cheesy word, if not already. “Follow your passion”, they say. It’s an overused word and it makes me cringe.😖
I think about money a lot and how to make more of it in a way that I enjoy. I like art and considered myself an artist, but making money off it CONSISTENTLY seemed like a far away goal, one that would require me to be a ‘people pleaser’ type of artist. You’d have to build up an audience who loves your art, which sounded difficult and takes a long time. I’m impatient and needed something now.
But I don’t know what else to call it other than “shit that really interests me” I guess?
So yeah, I found a way to make money off shit that really interests me: selling crystals & stones via Etsy and my own e-commerce website.
So here are some reasons to start making money on the side:
The time will come when your fulltime job will no longer be enough to pay for the life you want. You’ll reach a plateau and will want to make more money, but not necessarily work harder for it.
The cost of living is going up everywhere. It doesn’t hurt to make some extra money.
It’s really fun to make money off something that you truly love. Some people enjoy selling shoes, clothes, handmade stuff, real estate; I enjoy selling crystals and stones.
Find a way to make money off of something you’re really into. Start brainstorming and getting to know yourself, including your strengths and weaknesses.
It’s also best that you don’t compare your success to others. Keep your head down and work on your shit, I guarantee you will be successful.
Who has influenced me to think like this? Jonathan Green, James Altucher, Sam Ovens, Tai Lopez to name a few. I’m definitely not on the same level as those guys, but it doesn’t hurt to apply their mindset.