One Week Since Andrew Yang Suspended His Campaign

It’s safe to say that a lot of Yang Gang are experiencing a range of emotions ever since Andrew Yang suspended his presidential campaign. I know he had good reason to do so but still, a lot of us are feeling a certain type of way about it. We all feel like we’re in limbo or something, wondering what’s going to happen next.

For one, I’ve never given a crap about politics…EVER. Not until Andrew Yang entered the scene. And a lot of people who follow him now say the exact same thing.

Many people (mostly Yang Gang) are still hoping that he would unsuspend his campaign but at this point, it doesn’t seem that way. Per his final Nevada townhall a few days after suspending, he does plan on announcing something within the next two to six weeks though.

Over the weekend, I watched this 2 hour long YouTube video of Paget Kagy interviewing Dr. Quintus Jett and there are a lot of valuable insights as to what happened to Andrew Yang’s campaign and what could still happen, which is why I got excited about the possibility of Andrew Yang rebooting his campaign because Dr. Jett broke it down in such a way that sounded like it was still very possible – reboot the campaign not to win as president but to simply continue letting people know about his Freedom Dividend / Universal Basic Income.

The Freedom Dividend – giving $1000 to every American over the age of 18 with no strings attached – is what initially attracted me to Andrew Yang. My friend called it a handout. And while it probably sounds that way, I know plenty of people who would love to receive that $1000 a month.

Finally, a plan that actually gives something to people – money in their hands to do whatever they want with it.

Needless to say, I’ve been obsessed all week since the campaign suspension; I’ve been watching videos on YouTube and just trying to understand what worked and what didn’t. A lot of us (myself included), donated to Andrew Yang’s campaign whether it was time, money, effort. I donated money, which is something I’ve never done before. That’s how much I believed in Andrew Yang’s message.

While the whole experience of following Andrew Yang’s political journey is a personal choice, I also see it as a study in marketing, advertising, psychology, social media, running fast moving political campaigns and a peek into how mainstream media (MSM) operates.

My thoughts on MSM? They don’t like diversity as much as they claim to. Andrew Yang was blacked out, literally ignored almost every single time MSM would talk about the presidential candidates. He was also given the least amount of speaking time during the debates. It was infuriating to witness over and over and that’s why I think Yang Gang fought even harder for Andrew.

I wrote this down so I can finally be at peace with it and let go of my own expectations, so I guess we’ll see what happens next. I hope to stay engaged just to see what Andrew Yang plans on doing but after this, I might go back to being disengaged in politics unless someone else interesting comes along.

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Not Posting Is Also A Strategy In Itself

VII of Pentacles from the Albano-Waite Tarot Deck

I noticed something while I was grieving (and I still am) the death of my friend Roxy:

I noticed that people found me online and either:

A) booked an in person healing session with me

B) bought something from my crystal shop

all while I WAS NOT actively promoting or posting for days or for even 2 weeks on Instagram. After my friend passed away, I just didn’t have the same energy for it anymore. I’m in limbo at the moment.

And yet, people still found me.

So what does that mean?

It means that planting seeds and waiting for them to grow still works. Most people don’t see the long game very much, they want instant results. And so they expect to be successful in 6 months or less.

Sometimes I’m still impatient and feel the same. Patience is hard.

Planting seeds is a metaphor for growing your online business or some kind of creative endeavor; you will be spending a lot of time cultivating it with really good content and products. You will spend time caring for it by putting your time and energy into it. But then at some point, you just have to release it and let it go…hang back for a bit and see if your seed planting worked.

And that’s exactly what I did, although it was unexpected.

I did not expect for people to be hitting me up for anything right now. I honestly thought that I would have more time to just sulk, be sad and grieve my friend who I’m missing so much right about now. But the days are moving fast, 2020 is right around the corner and the universe has sent people my way and so I must be in service to them. It must be my Aquarius Ascendant.

So while most digital marketers will tell you to post consistently and a lot, I will say from personal experience: it’s okay to go quiet sometimes, especially when you don’t feel like posting. Don’t force yourself and don’t feel bad that you haven’t posted.

If you planted a good seed, then people should be able to find you. You don’t have to constantly post on Instagram to sell to your followers.

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An Easy Method for Cranking Out Ideas

If you work as a creative, here’s a quick way to come up with something without having to Google it:

word association.

I find that this is the easiest method to come up with a design or idea for your project. I also find that searching for things on Google for too long can be a total timewaster and actually hinders you from creating. The time spent searching and looking at images could’ve been spent just making the damn thing, at least for me.

So for example: you need to make artwork for a company that targets men. Let’s say it’s for an adult entertainment audience but since nudity or anything explicit is not allowed, it has to be more subtle. Clever, even.

I’m using this example because I work for an adult entertainment company, it’s what I know.

My mind starts thinking of things that men could relate to: the colors blue, red, green, gray, yellow, black. I also start thinking about masculine animals – like a rhinoceros, a lion, or an alligator…just something powerful.

If it’s going to be used as marketing material, it has to invoke something that the audience desires – like power, strength, sexuality.

So I settled on creating a rhino for my project.

Step 01: always think of your target audience first.

This is the most important part of generating ideas – you must always think of who your audience is.

In plain terms: who are you making this for? Who is the customer?

In this case, it’s males who have sex on their mind and are looking for adult entertainment.

Step 02: think of a few words related to your target audience.

This is the part where you think of words – colors, shapes, cars, animals, brands; literally anything that makes you think of that audience. 

I was thinking of horny men, so I was thinking of an animal that was powerful but also had horns. Do you see the word association? It just so happens that a rhinoceros is a large, powerful and heavy animal with giant horns. You can see there’s a lot of symbolism there that men can relate to whether they’re aware of it or not.

Step 03: narrow it down to the strongest idea.

If you have a few ideas, you’ll have to narrow it down to one. You might even have to ask someone for their opinion. It would be perfect to ask someone who fits your target audience’s profile – a man in their late 20’s to early 30’s.

You don’t even have to tell them what it’s for, just show it to them to see what they think.

Step 04: execute your idea.

Now that you have your idea, you can purchase the perfect stock photo or illustration. But if you don’t have the money to buy it, you’ll have to recreate it. In my case, I had to re-create the rhino image in Adobe Illustrator.

Conclusion:

Word association is the easiest method to generate ideas for your marketing & advertising efforts. I’m sure there are other methods, but at the moment this is the one that I’d like to share with you.

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The Sacrifices of Owning Your Own Business

If you are serious about investing in yourself and owning your own business, then sacrifices have to be made. For me, here are some of the ones that I noticed needed to happen in order for my business to flourish:

  1. Eating out less
  2. Driving less, especially when gas prices are expensive.
  3. Not spending as much money on clothes, new music, going to the movies.
  4. Keeping it basic and only buying the necessities

So where does the money go?

  1. Pay down the credit card you used to purchase stuff for your business
  2. Use the money for advertising your business on Google Ads & Instagram
  3. Use it to keep on learning and acquire more knowledge.

But you just contradicted yourself. You’re not trying to spend yet here you are spending on advertising. Why?

Again, sacrifices have to be made. Do you choose to spend your money on food, gas and entertainment, or do you spend it on advertising for your business? Which one’s going to give you a return on investment? Think about that.

What I mean when I say ‘return on investment’ is a lot more simple than the definition used in the finance and business world. For this blog post, return on investment (ROI) means what you get in return for what you put into it.

So if you enjoyed the movie you watched, it was worth watching. Your return on investment (ROI) is entertainment.

If you spend money on ads and you got a client from it, then your ROI is your client; that or more people are starting to get familiar with your business.

A lot of people don’t advertise because they think marketing and advertising is gross.

Trust me when I say that I used to be in the same boat as these people – I really just wanted to be an artsy fartsy graphic designer – until I was forced to think about marketing and why the words and images I used for our advertising campaign is important. I learned over time that marketing & advertising is a necessity for anyone who owns a business -– big or small.

If nobody sees your offer, how is anyone going to know what you are offering?

If you don’t talk about your business or tell people, how is anyone going to know about it? This is what sold me on finally learning how to advertise on Google and Instagram. There are people out there right now searching for the exact thing that you are offering, so really – your marketing doesn’t have to be “gross”.

Start thinking long term

Those who want their business to flourish aren’t thinking of a get-rich-quick-scheme…or maybe they tried but it didn’t work out. They’re all thinking for the long term.

Life is short but it’s also quite long. Stay focused and be consistent with your offering – especially when no one’s paying attention yet. And then one day, people will finally start to remember you and take your offering.

Conclusion:

Business success isn’t an overnight thing, it takes sacrifice and thinking for the long term.

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